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Susan Lynch, Certified Life Coach
for Personal Development
Founder and principle coach
at the coaching life company. She is accredited through
the Rivas Palmer and adheres to her own professional
life coaching standards and the International Coach
Federation code of conduct, which is available upon
request. She is also a member of the International
Coach Federation. Susan is passionate about her work
and this is her top priority in choosing other life
coaches to work with. ‘If I am not passionate
about what I am doing, how can I expect to inspire
others and  communicate
that to others? My passion is my driving force and
I know how lucky I am to have found that. However,
I believe everyone is passionate about something – sometimes
we just have to find it.”
Before setting up the coaching life company, Susan
had a long spell of over thirteen years in the fashion
industry working for one of the leading fashion houses.
Which on paper looked great. Her career was upwardly
mobile, she achieved her sales budgets twice yearly
resulting in large bonuses and she wore beautiful clothes.
Somewhere along the line, Susan changed. “My
life felt like an unending series of diary events that
I didn’t want to attend.” The values that
attracted her to a job of long hours and a large wage
no longer satisfied her needs or wants. Susan was very
unhappy and unsatisfied. She knew something had to
change but she didn’t know how to do it and with
added responsibilities of bills to pay and a mortgage – she
was scared to make any decisions.
“A friend recommended a Life Coach to me. It
took me a week to call her and the rest happened over
a period of time. It really was a catalyst for where
I am today. I still check-in with her now – three
years later. She helped my to uncover my dreams – dust
them off and actually make plans to achieve them. I
live my dreams. In October 2006 I moved to Marbella
to live by the sea in the sun. As most of the coaching
sessions happen on the phone, our business operates
in London and Marbella now but really we can offer
coaching anywhere in the world so long as you have
a phone line.”
Old vs new
 Mats Persson, Life Coach
Mats Persson, 38 years old and born in Sweden, Stockholm. Mats has travelled
and worked on all inhabited continents. Through his assignments within Telecom
business for more then ten years, he has come close to people and cultures.
Personal leadership is a key word in Mats life. "To be able to lead others
you must be able to lead your self." Simple but not easy. People say
that a coaching session with Mats is a life changing experience. As well as
being an amazing coach he is also an appreciated project manager and sailor.
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